Paid search and paid social, built and tuned for return, not just impressions. You see what every ad dollar produced.
Sound familiar?
The problems we hear most
Spending without knowing what works
The card gets charged every month, but nobody can say which ad produced which lead.
Clicks, not customers
Reports show impressions and clicks while the phone stays quiet.
The platform’s autopilot is driving
Google and Meta now switch on automation by default. Left alone, it chases cheap clicks instead of your best customers.
Ads pointing at the wrong page
Every ad sends people to the homepage, where they have to hunt for what the ad promised.
Money leaking to bad searches
Your budget pays for people searching for jobs, free advice, or a city you don’t serve.
The same tired ads for months
Nothing new has been tested, and results slide a little more each month.
What it is
Ad Management, in plain terms
Ad management is the hands-on work of planning, building, and tuning your paid campaigns on Google and on Meta (Facebook and Instagram).
The platforms now automate most of the bidding and placement. So the work that decides whether ads pay has moved to three things: clean tracking, strong creative, and clear rules for what the automation is allowed to chase. That is what we run for you.
What’s included
- Break-even math: what a lead is worth and the most you should pay for one
- Conversion tracking for forms and phone calls, tested before launch
- Account audit and cleanup if you already advertise
- Campaign build on Google Search, Meta, or both
- Ad copy and fresh creative every month
- Weekly tuning: search terms, budgets, and negative keywords
- A plain-language monthly report: spend, leads, and cost per lead
Channels
What we manage
Google Ads
Search ads that reach people already looking for what you sell, plus Performance Max and YouTube once the account has steady data.
Meta Ads
Facebook and Instagram campaigns that put your offer in front of the right local audience.
Retargeting
Follow-up ads shown to people who visited your site or opened a form and did not finish.
Landing pages
A page built for the ad, with one message and one next step, so the click has somewhere useful to go.
How we help
What changes when we run it
You own everything
The ad accounts and the data stay in your name. You pay Google and Meta directly, and you keep it all if we ever part ways.
We set the guardrails
We decide what the platform’s automation may optimize for, where it may run, and what it may never spend on.
We report in dollars, not jargon
Every month you see what was spent, how many leads came in, and what each one cost.
No autopilot
A person reviews your account every week. Nothing is left to run on its own.
Our process
Four steps, in order, every time
01
Discover
We get access to your accounts (never your passwords), review the last 90 days, and work out what a lead is worth to you.
02
Strategize
We choose the channels, the offer, and the budget split, and set a target cost per lead you agree to before anything is spent.
03
Launch
We install and test tracking, build the campaigns and ads, and go live. The first two to four weeks are a learning period.
04
Optimize
Every week we cut what wastes money and feed what works. Every month you get a report and a plan for the next one.
Is it a fit?
When ads make sense, and when to wait
A good fit when
- You can say roughly what a new customer is worth
- Someone answers new leads the same day
- You can commit an ad budget for at least 90 days
- You have a working website, or want us to build a landing page
Not yet when
- There is no way to track calls or forms yet
- Leads wait days for a reply
- You need results in the first week
If the second list sounds like you, we start with the website or lead follow-up, then turn on ads.
Questions
Straight answers
How much should I budget for ads?
It depends on your market and what a customer is worth. The platforms need steady data to learn, so we will tell you plainly if a budget is too small to work. Your ad budget goes straight to Google or Meta. Our management fee is separate.
How soon will I see results?
Search ads can produce leads in the first weeks. Expect two to four weeks of learning and about 90 days to judge the program fairly.
Is there a long contract?
No. We ask for a 90-day starting window because ads need that long to prove out. After that it is month to month.
Do you guarantee results?
No honest agency can. We guarantee the work, the tracking, and a straight report on what your money did.
I already run ads. Can you take over?
Yes. We start with an audit of what you have, keep what works, and fix what is leaking.
Start here
Talk to us about Ad Management
Tell us a little about your business and what you want to fix. No pressure and no jargon.